My name is Ashleigh Matthews, Graphic Designer based in Kirikiriroa, Hamilton, New Zealand.

Approaching every project with a passion for creative problem-solving and a dedication to delivering high-quality work. Possessing a diverse skillset spanning advertising, motion, web and print, photography and everything in between.

I’ve worked with a wide range of international and local clients, including Serko, The Professional Squash Association, Trade Me, Sharesies and many more.

Previously Design Lead at N4 Studio®.

In my spare time, I enjoy coffee, sports, the beach, photography, and spending time with friends and family.

Reach out for a coffee and a kōrero!

Image of Ashleigh


Brand Development

Brand Identity
Brand Strategy
Brand Positioning
Brand Guidelines
Logo Design
Branded Templates

Visual Communication

Creative Direction
Creative Concept
Graphic Design

Social media / Content Creation
Web Design
Email Design
Motion Design


Business Cards
Editorial & Publication


N4 Studio®
May 2023 – August 2023
Design Lead
  • Implement efficiency processes and frameworks for design team
  • Collaborate with account managers, designers, and clients to define project objectives, timelines, and budget
  • Develop and present creative concepts to clients
  • Mentor designers
  • Manage projects
  • Collaborate with cross-functional teams

2022 – 2023
Marketing Designer

  • Designed on-trend campaigns, emails, and social media content
  • Developed email design system for Braze
  • Created template system for rapid, high-quality social campaigns

New Zealand Festival of Squash
2022 – 2023
Director of Marketing and Design
  • Managed branding, content, and social media for global tournaments
  • Led festival design, graphic content creation, and photography
  • Developed and executed marketing and social strategies
  • Handled stakeholder relations and sponsor management
  • Achieved notable 2022 milestones: 2M+ unique users, 2M+ impressions, 250K+ video views, 100K+ engagements, and 250K+ minutes viewed.
Trade Me
2018 – 2022
Communications Designer
  • Introducing and creating workshops to produce HTML5 display ads
  • Trade Me brand guidelines
  • Studio management
  • Implementation of Small room planning
  • Trade Me Jobs Brand Identity refresh

Waikato Regional Council
2016 – 2018
Graphic Designer

  • Fieldays Exhabition
  • Sea Change Document | Tai Timu Tai Pari (Hauraki Gulf Marine Spatial Plan)
  • Bus routes, maps and signage for BUSIT Waikato

2020 – Present
  • N4.Studio 
  • Motion Sickness
  • Radlab 
  • World Squash Federation
  • Professional Squash Association
  • Flick
  • University of Waikato
  • Squash New Zealand
  • Iwi Athletica
  • Squash Waikato 


Class of 2022 Graduate
University of Waikato
2012 – 2015
Bachelor of Computer Graphic Design

2015 – Faculty of Computer and Mathematical Sciences (FCMS) Dean's Award of Excellence
2015 – Waikato Graduate Women Education Trust, Te Raranga Matauranga Award


©Ashleigh Matthews 2024