My name is Ashleigh Matthews, Graphic Designer based in Kirikiriroa, Hamilton, New Zealand.
Approaching every project with a passion for creative problem-solving and a dedication to delivering high-quality work. Possessing a diverse skillset spanning advertising, motion, web and print, photography and everything in between.
I’ve worked with a wide range of international and local clients, including Serko, The Professional Squash Association, Trade Me, Sharesies and many more.
Previously Design Lead at N4 Studio®.
In my spare time, I enjoy coffee, sports, the beach, photography, and spending time with friends and family.
Reach out for a coffee and a kōrero!
Approaching every project with a passion for creative problem-solving and a dedication to delivering high-quality work. Possessing a diverse skillset spanning advertising, motion, web and print, photography and everything in between.
I’ve worked with a wide range of international and local clients, including Serko, The Professional Squash Association, Trade Me, Sharesies and many more.
Previously Design Lead at N4 Studio®.
In my spare time, I enjoy coffee, sports, the beach, photography, and spending time with friends and family.
Reach out for a coffee and a kōrero!
Services
Brand Development
Brand Identity
Brand Strategy
Brand Positioning
Brand Guidelines
Logo Design
Branded Templates
Visual Communication
Creative Direction
Creative Concept
Graphic Design
Signage
Brand Identity
Brand Strategy
Brand Positioning
Brand Guidelines
Logo Design
Branded Templates
Visual Communication
Creative Direction
Creative Concept
Graphic Design
Signage
Digital
Social media / Content Creation
Web Design
Email Design
Motion Design
Animation
Print
Stationery
Business Cards
Editorial & Publication
Social media / Content Creation
Web Design
Email Design
Motion Design
Animation
Stationery
Business Cards
Editorial & Publication
Experience
- Implement efficiency processes and frameworks for design team
- Collaborate with account managers, designers, and clients to define project objectives, timelines, and budget
- Develop and present creative concepts to clients
- Mentor designers
- Manage projects
- Collaborate with cross-functional teams
- Designed on-trend campaigns, emails, and social media content
- Developed email design system for Braze
- Created template system for rapid, high-quality social campaigns
- Managed branding, content, and social media for global tournaments
- Led festival design, graphic content creation, and photography
- Developed and executed marketing and social strategies
- Handled stakeholder relations and sponsor management
- Achieved notable 2022 milestones: 2M+ unique users, 2M+ impressions, 250K+ video views, 100K+ engagements, and 250K+ minutes viewed.
- Introducing and creating workshops to produce HTML5 display ads
-
Trade Me brand guidelines
- Studio management
- Implementation of Small room planning
- Trade Me Jobs Brand Identity refresh
- Fieldays Exhabition
- Sea Change Document | Tai Timu Tai Pari (Hauraki Gulf Marine Spatial Plan)
-
Bus routes, maps and signage for BUSIT Waikato
Freelance
2020 – Present
2020 – Present
- N4.Studio
-
Motion Sickness
-
Radlab
- World Squash Federation
- Professional Squash Association
- Flick
- University of Waikato
- Squash New Zealand
- Iwi Athletica
- Squash Waikato
Education
Class of 2022 Graduate
University of Waikato
2012 – 2015
2012 – 2015
Bachelor of Computer Graphic Design
2015 – Faculty of Computer and Mathematical Sciences (FCMS) Dean's Award of Excellence
2015 – Waikato Graduate Women Education Trust, Te Raranga Matauranga Award
2015 – Faculty of Computer and Mathematical Sciences (FCMS) Dean's Award of Excellence
2015 – Waikato Graduate Women Education Trust, Te Raranga Matauranga Award