My name is Ashleigh Matthews, Graphic Designer based in Kirikiriroa, Hamilton, New Zealand.

Approaching every project with a passion for creative problem-solving and a dedication to delivering high-quality work. Possessing a diverse skillset spanning advertising, motion, web and print, photography and everything in between.

I’ve worked with a wide range of international and local clients, including Serko, The Professional Squash Association, Trade Me, Sharesies and many more.

Previously Design Lead at N4 Studio®.


In my spare time, I enjoy coffee, sports, the beach, photography, and spending time with friends and family.

Reach out for a coffee and a kōrero!

Image of Ashleigh

Services

Brand Development

Brand Identity
Brand Strategy
Brand Positioning
Brand Guidelines
Logo Design
Branded Templates

Visual Communication

Creative Direction
Creative Concept
Graphic Design
Signage
Digital

Social media / Content Creation
Web Design
Email Design
Motion Design
Animation

Print

Packaging
Stationery
Business Cards
Editorial & Publication


Experience


N4 Studio®
May – August 2023
Design Lead

– Lead the design on multiple projects
– Implement processes and frameworks for efficency across design team
– Collaborate with account managers, designers, and clients to identify project objectives,     timelines, and budget
– Develop and present creative concepts to clients
– Mentoring designers
– Project Management
Collaborate with cross-functional teams

– N4 Showreel Creative direction
– Haddrell’s Honey Web design
– Zeno by Serko Web design
– McCabe World Travel Brand Identity refresh


Sharesies
2022 – 2023
Marketing Designer

– KiwiSaver production motion design
– Staff Shares photography
– Email design system creation
– ShareClub Australia Brand Identity refresh
– 2022 OOH campaign

New Zealand Festival of Squash
2022 – Present
Director of Marketing and Design
– Social, advertising, OOH and print content creation
– Marketing and social management
– Stakeholder and sponsor management
– Festival photography
– Apparel design

Trade Me
2018 – 2022
Communications Designer
– Introducing and creating workshops to produce HTML5 display ads throughout Trade Me
– Co-creation of the Trade Me brand guidelines
– Classifieds (Property, Jobs, Motors) Studio management 2021
(implementation of Small room planning)
– Trade Me Jobs Brand Identity refresh
– Trade Me Classifieds FY22 Product animations
– Trade Me Marketplace Christmas Campaign 2019-2021

Waikato Regional Council
2016 – 2018
Graphic Designer

– 2018 Fieldays Exhabition
– Sea Change Document | Tai Timu Tai Pari (Hauraki Gulf Marine Spatial Plan)
– Bus routes, maps and signage for BUSIT Waikato

Freelance
2020 – Present
– N4.Studio Brand Strategy and refresh
– Ad work for Motion Sickness
– Radlab Photography
– Content creation for World Squash Federation
– Content creation for Professional Squash Association 
– Content creation for Squash New Zealand
– Content creation for Iwi Athletica
– Content creation for Squash Waikato 

Education

Class of 2022 Graduate
University of Waikato
2012 – 2015
Bachelor of Computer Graphic Design

2015 – Faculty of Computer and Mathematical Sciences (FCMS) Dean's Award of Excellence
2015 – Waikato Graduate Women Education Trust, Te Raranga Matauranga Award

 



©Ashleigh Matthews 2023