Trade Me | Jobs 2022



Team
Ashleigh Matthews

Iris Woods
In 2022, Trade Me Jobs (TMJ) expanded its inventory to include white-collar jobs and embarked on a brand identity project to revamp its design and marketing.

The project created a new creative direction informed by research and included updates to the visual design, messaging, and tone of voice. The new brand identity differentiates TMJ from its competitors and better serves its target audience.

The project aimed to align TMJ's design and messaging with its new strategic direction, creating a more impactful brand identity.









 



©Ashleigh Matthews 2023